The Great Exhibition 2012
Corporate identity and support material
Corporate identity and support material
A brand marque is the visual embodiment of all the values and identity that had been established through workshops and research. A brand marque is the first opportunity any brand has to gain a foothold in people's imagination. Many different routes were proposed for the brand marque for The Great Exhibition 2012 – the Brand Doc and its creative filters helped to generate those different options, helped the client to view them objectively and ultimately helped in the final selection of a winning design.
